Managing Director Creative

Prof. h.c. Dr. h.c. Peter Pfeiffer

Peter Pfeiffer has more than 40 years of professional experience in design and is the CEO of pfeiffer design group, an agency or corporate identity, design and brand strategy. Before the founding of the agency Mr. Pfeiffer has been in authority concerning all design activities of the brands Mercedes-Benz, Smart and Maybach as the Senior Vice President of Daimler AG. Apart from all of today's existing vehicle categories, also the current brand image has emerged under his direction.

Peter Pfeiffer regularly holds lectures in the field of design, has a professorship at the University of Budapest and is the President of the German Design Council.