Development of brand management for a company in the textile industry
A well known German textile company has entrusted us with the development of a brand management system. Apart from the determination of the roof-sub-brand ratio we developed a segment positioning for each sub-brand seperately. The existing marketing budget was allocated to the individual sub-brands according to the segment profitability.
| Example 1: Brand architecture - Definition of the brand sovereignity
| Example 2: Brand management system - Illustration: definition of the brand management system
| Development of a brand management system for a company in the steel industry
For a company in the steel industry, we examined the existing trade mark system and tested its usability regarding the implementation of new distribution channels. On the basis of thorough analysis, we revised the trademark system and could thus develop a completely new brand architecture for the company. | Example 1: Brand architecture - Definition of the brand structure depending on distribution channels
| Example 2: Brand system - Definition of the brand channels
| Development of a brand management system for a client in the construcion industry
For a renowned German company in the construction industry we have developed a new brand system. The goal was to design the new brand architecture in order to meet the requirements of the appropriate target segments in the best possible way.
| More information … - … here soon.
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