Segment analysis for an international textile producer

For a company of the textile industry, we have analyzed three existing target segments in detail in order to derive the best possible communication approaches from this. To this end, we not only created the requirement structure of the segment members (as part of the qualitative description), but also the quantitative description and analysis of the segments themselves.

Example 1: Segment matrix

Example 2: Description of the segments

Segment analysis for a telecommunications company / ISP

For an international telecommunications provider, we have developed a target segment system. It should be applicable to both the B2B and B2C departments. The existing product portfolio has been adapted according to the new segment system. Analogously, new products were developed.

Example 1: Segment matrix

Example 2: Segment treatment

Development of customer segments in the steel industry

We developed the customer segmentation for a well known German steel construction company. On the basis of newly developed segments specific customer processing strategies have been developed and implemented. The result was a significant increase in customer satisfaction and customer loyalty.

Example 1: Customer segment structure

Example 2: Segment overview

Requirement analysis and segment development for a company in the construction industry

For a well-known German construction company, we have analyzed the relevant market and made relevant requirement groups. The different segments were described precisely (quantitatively and qualitatively) and evaluated in monetary terms. Finally, these segments served as the basis for the configuration of the brand architecture.

Example 1: Segmentation mechanics